ASSESS YOUR CUSTOMER CONTACT STRATEGY
Establishing and maintaining the right corporate identity for your company can have a major impact on its performance - it can help determine whether your company is a success or failure.
This comprehensive audit provides you with a framework for carrying out a corporate identity audit. It examines the audit process itself and addresses some of the logistical and process requirements of conducting an audit. Comprising of a series of questions which need to be addressed, it describes:
The different types of corporate identity and its role and vision
The steps in performing an identity audit
How to create an audit project plan and analyse the results
How to implement a corporate identity audit
- ISBN10 0273647121
- ISBN13 9780273647126
- Publish Date 3 November 1999
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Format Paperback
- Pages 132
- Language English