Aimed at Management students as well as managers of private and public companies, non-profit organisations and consumer associations.At a time when consumers are often described as more demanding, less loyal and more difficult to analyse and predict , Understanding the Consumer presents the essentials of consumer behaviour as well as the associated managerial and public policy implications.
- ISBN10 0136163688
- ISBN13 9780136163688
- Publish Date 11 September 2000
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country US
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Format Paperback
- Pages 336
- Language English