This book addresses the issues of consumer behaviour as they relate specifically to the marketing function. Wth an unusual combination of material, this practical text helps to bring the subject to life.
- ISBN10 0201565013
- ISBN13 9780201565010
- Publish Date 15 February 1996
- Publish Status Out of Print
- Out of Print 20 March 2021
- Publish Country US
- Publisher Pearson Education (US)
- Imprint Addison-Wesley Educational Publishers Inc
- Format Paperback
- Pages 408
- Language English