A thorough and practical presentation of the different kinds of problems encountered in the application of marketing research methodology as an aid to managerial decision making.
- ISBN10 0201565048
- ISBN13 9780201565041
- Publish Date 11 July 1992
- Publish Status Out of Print
- Out of Print 18 May 2011
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Format Paperback
- Pages 336
- Language English