Provides coverage of both the prescriptive and emergent schools of strategy from a European perspective. The text contains examples from both private and public sector companies. Lecturer guide and overhead projection masters are available.
- ISBN10 0273607596
- ISBN13 9780273607595
- Publish Date 28 January 1997 (first published December 1996)
- Publish Status Out of Print
- Out of Print 20 March 2021
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Language English