Contemporary Marketing Research

by Prof Carl McDaniel and Roger H. Gates

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  • ISBN10 0314771018
  • ISBN13 9780314771018
  • Publish Date 1 January 1991
  • Publish Status Active
  • Out of Print 16 July 1999
  • Publish Country US
  • Publisher Cengage Learning, Inc
  • Imprint South-Western
  • Format Hardcover
  • Pages 750
  • Language English