This book provides a background for courses in business studies and enterprise studies. It follows closely the syllabus requirements of the various examining bodies in these subjects assuming that the reader or student has no previous knowledge in these fields, and needs to develop a broad understanding of business and the need for enterprise in a modern industrial and commercial society. It brings out the underlying purposes of business activity to create goods and services which satisfy the wants of mankind, but also deals with the practical activities necessary for success in these endeavours. Production, marketing, distribution and exporting, personnel matters, accounting and many other related activities are introduced and described.
- ISBN10 0434922080
- ISBN13 9780434922086
- Publish Date August 1990
- Publish Status Out of Print
- Out of Print 4 December 1992
- Publish Country GB
- Publisher Elsevier Science & Technology
- Imprint Made Simple
- Format Paperback (UK Trade)
- Pages 500
- Language English