Strategic Marketing in Practice (CIM Revision Cards)

by Marketing Knowledge

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Book cover for Strategic Marketing in Practice

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Designed specifically with revision in mind, the "CIM Revision Cards" provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Written specifically for revision purposes therefore only featuring the key concepts that need to be learned, this title is carefully designed to enable points to be easily extracted and memorised without clouding them in additional information. It accompanies the "CIM Coursebook" and MarketingOnline website to provide a complete suite of products to support the CIM qualifications.
  • ISBN10 0750667699
  • ISBN13 9780750667692
  • Publish Date 1 November 2005
  • Publish Status Out of Print
  • Out of Print 10 June 2010
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Butterworth-Heinemann Ltd
  • Format Paperback
  • Pages 104
  • Language English