'Butterworth-Heinemann's "CIM Coursebooks" have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications' - Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing. 'Here in Dubai, we have used the "Butterworth-Heinemann Coursebooks" in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation' - Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates. Butterworth-Heinemann's official "CIM Coursebooks" are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.
Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann.
Features include: written specially for the Marketing Fundamentals module by the Senior Examiners; the only coursebook fully endorsed by "CIM"; and, contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
- ISBN10 1856175030
- ISBN13 9781856175036
- Publish Date 22 July 2008
- Publish Status Out of Print
- Out of Print 13 November 2010
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Edition 2008-2009 ed.
- Format Paperback
- Pages 128
- Language English