This updated edition provides a wide-ranging overview of the global environment of the business firm. It assesses the factors driving international trade and competition, public policies affecting international markets, and other aspects of international business one needs to know to succeed in the increasingly competitive world market. A broad perspective on international financial flows, balance of payments, and foreign exchange is provided and there is practical discussion of international codes of conduct and the roles of international economic institutions and foreign governments.
- ISBN10 0471842346
- ISBN13 9780471842347
- Publish Date 31 May 1988 (first published 1 January 1982)
- Publish Status Out of Stock
- Out of Print 30 July 1997
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 2nd Revised edition
- Format Hardcover
- Pages 688
- Language English