A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.
- ISBN10 0256088322
- ISBN13 9780256088328
- Publish Date 1 January 1991 (first published 1 January 1988)
- Publish Status Out of Print
- Out of Print 18 November 2014
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Irwin Professional Publishing
- Edition 5th Revised edition
- Format Paperback
- Pages 788
- Language English