It takes a lot more than top-notch cooking skills to launch and run a successful eatery. But if you're a hopeful chef or hungry entrepreneur looking to open the next hot spot, you'll find everything you need in this accessible guide! Written by veteran restaurant owner and manager Ronald Lee, this guide offers solid advice on how to:Secure financing and find the perfect siteDevelop an engaging marketing plan to build and keep a patron baseOperate an offbeat site like a food truck or rotating restaurantCreate an innovative and diverse menuHire and manage wait, kitchen, and front-end staffAnd much, much more! Complete with the latest thinking on industry trends and how to make a realistic and achievable business plan, this practical resource will turn you into a restaurateur before you can say "Bon appetit!"
- ISBN10 1440526850
- ISBN13 9781440526855
- Publish Date 18 December 2011 (first published 1 January 2011)
- Publish Status Out of Stock
- Publish Country US
- Imprint Adams Media Corporation
- Edition 2nd Revised edition
- Format Paperback (US Trade)
- Pages 304
- Language English