Competitor Targeting: Winning the Battle for Market and Customer Share

by Ian Gordon

0 ratings • 0 reviews • 0 shelved
Book cover for Competitor Targeting

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

Most books on competitive intelligence are full of theoretical constructs regarding information gathering and storage. This work by contrast, gets straight to the point, offering techniques for identifying and laying waste a company's most serious competitors. The author explains why going on the offensive - rather than just gathering information about competitors - helps increase market share and shareholder value, and offers practical advice and guidance on waging and winning the business war. Topics covered include: identifying the most serious competitors; flushing out competitors' secrets; using technology to advance a competitive initiative; creating strong allies; "harvesting" competitors' employees; and staging a successful counter-offensive when you've been targeted.
  • ISBN10 0471644102
  • ISBN13 9780471644101
  • Publish Date 11 January 2002
  • Publish Status Out of Print
  • Out of Print 19 February 2009
  • Publish Country CA
  • Publisher John Wiley and Sons Ltd
  • Imprint John Wiley and Sons
  • Format Hardcover
  • Pages 320
  • Language English