Whether you are running a four-man window cleaning business, a one woman consultancy or you are responsible for the EMEA quarterly target, this book is for you. (Hope you don't mind if we refrain from repeating the title too often). Selling is the one and only key to surviving this recession. Here's the very best and latest in thinking and action specifically on selling in a recession. It's an incredibly straightforward, really practical guide containing: exact phrases you can adapt for yourself to handle price objections; low-cost, quick-to-implement marketing tactics you can use immediately to flush out those in your market sector who do have budget; and, bonus tips if you are trying to squeeze the best performance out of your reduced head-count sales team. Plus all your tough questions answered in our specific 'open for surgery' section. Don't let this economic downturn ruin what you've worked so long and hard for. It's time to start kicking some recession ass and it's time to start now.
- ISBN10 1906821143
- ISBN13 9781906821142
- Publish Date 30 April 2009 (first published 1 January 2009)
- Publish Status Out of Print
- Out of Print 29 January 2010
- Publish Country GB
- Imprint Infinite Ideas Limited
- Format Paperback
- Pages 158
- Language English