Beyond Total Quality Management, the first and only college textbook devoted entirely to TQM, is comprised of 12 conceptual chapters and a collection of chapter-length case studies. The conceptual chapters introduce students to the philosophies, methods and tools of TQM and suggest a new paradigm for management which goes beyond TQM as it is commonly viewed today. The case studies exemplify the concepts in practice and give students a context for discussing the practical applications of TQM. While maintaining a strong customer value orientation throughout, this text addresses the entire spectrum of issues related to TQM - from human resources management and organizational culture to customer value measurement and statistical quality control. This well-balanced approach is based on sound research and consistently reinforces the crucial link between TQM and business strategy.
- ISBN13 9780070066786
- Publish Date 31 January 1994
- Publish Status Out of Print
- Out of Print 10 June 2003
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Format Hardcover
- Pages 817
- Language English