Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers and agents but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.
- ISBN10 0713673834
- ISBN13 9780713673838
- Publish Date 16 July 2007
- Publish Status Out of Print
- Out of Print 4 March 2021
- Publish Country GB
- Publisher Bloomsbury Publishing PLC
- Imprint A & C Black Publishers Ltd
- Edition 2nd Revised edition
- Format Paperback
- Pages 256
- Language English