This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on the organization, new product strategies and the effectiveness of the marketing/design relationship.
- ISBN10 1861521731
- ISBN13 9781861521736
- Publish Date 12 June 1997 (first published 28 February 1997)
- Publish Status Out of Print
- Out of Print 22 December 2011
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Paperback
- Pages 260
- Language English