Hax and Majluf define strategy and the strategic plan while covering the core concepts inherent to successful management. They analyze fundamental activities linked to the development of corporate strategy, elements which lead to this development, and the application of a step-by-step methodology. The text sets out a process for facilitating communication, and provides a means of addressing essential managerial tasks. It aims to cover current techniques in strategic management, including corporate strategy, using case studies.
- ISBN10 0134629469
- ISBN13 9780134629469
- Publish Date 3 January 1996 (first published 1 November 1990)
- Publish Status Out of Print
- Out of Print 17 October 2003
- Publish Country US
- Imprint Pearson
- Edition 2nd edition
- Format Paperback
- Pages 440
- Language English