How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing

by William Winston and Dennis J Cahill

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  • ISBN10 1299608736
  • ISBN13 9781299608733
  • Publish Date 1 January 2013
  • Publish Status Active
  • Out of Print 11 March 2015
  • Publish Country US
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Format eBook
  • Pages 175
  • Language English