For undergraduate Marketing Research courses.
Best-selling authors Burns and Bush are proud to introduce Basic Marketing Research, the first textbook to utitlize EXCEL as a data analysis tool. Each copy includes XL Data Analyst (R), a user-friendly Excel add-in for data analysis. This book is also a first in that it's a streamlined paperback with an orientation that leans more toward how to use marketing research information to make decisions vs. how to be a provider of marketing research information.
- ISBN10 0131296132
- ISBN13 9780131296138
- Publish Date 1 July 2004
- Publish Status Out of Print
- Out of Print 12 January 2008
- Publish Country US
- Imprint Pearson
- Pages 544
- Language English