Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful ‘ground-up' Introductory Marketing text ever released in the local market.
Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice.
- ISBN10 1742467210
- ISBN13 9781742467214
- Publish Date 13 January 2012
- Publish Status Active
- Publish Country AU
- Imprint John Wiley & Sons Australia Ltd
- Edition 2nd Edition
- Format Paperback
- Pages 640
- Language English