Available through CourseCompass, Blackboard, and WebCT, classroom resources for students available in one spot.
Resources include:
- Additional quizzing
- Case Pilot to aid in analyzing cases
- Marketing Toolkit: Interactive Modules to aid in review of understanding key concepts
- Marketing Updates: Bringing current articles to the classroom
- Much More.......
OneKey requires an access code. Please contact your local sales representative for the correct ISBN. Codes may also be purchase seperately at www.prenhall.com/marketing.
- ISBN10 0136021239
- ISBN13 9780136021230
- Publish Date 28 June 2008 (first published 15 July 2004)
- Publish Status Out of Print
- Out of Print 2 December 2008
- Publish Country US
- Imprint Pearson
- Edition 9th edition
- Language English