Principles of Marketing, Activebook 2.0

by Philip T. Kotler and Gary Armstrong

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Book cover for Principles of Marketing, Activebook 2.0

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The Activebook, derived from Kotler and Armstrong¿¿¿s best-selling text, Principles of Marketing, is the most powerful paperback text for the Principles of Marketing course. Like a standard text, students receive this one in print. What makes it more unique is every copy includes a pin-code that enables access to the entire textbook online where it's embedded with interactive resources. Traditional textbooks can't match Activebook's integrated learning experience. In version 2.0, students and instructors have the power to track their progress and personalize their experience. Why just read when you can interact? Visit: www.prenhall.com/kotler

  • ISBN10 0130418145
  • ISBN13 9780130418142
  • Publish Date 11 December 2003
  • Publish Status Out of Print
  • Out of Print 20 July 2011
  • Publish Country US
  • Imprint Pearson
  • Format Paperback
  • Pages 672
  • Language English