Marketing Ethics: Cases and Readings

by Patrick E. Murphy and Gene R. Laczniak

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For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.
  • ISBN10 0131330888
  • ISBN13 9780131330887
  • Publish Date 14 April 2005 (first published 1 January 1986)
  • Publish Status Out of Print
  • Out of Print 25 October 2010
  • Publish Country US
  • Imprint Pearson
  • Format Paperback
  • Pages 192
  • Language English