Revenue Management and Pricing

by Ian Yeoman and Una McMahon-Beattie

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Revenue management is the process of allocating the right inventory to the right kind of customer at the right price to maximise revenue. It applies particularly to the service sector. Covering numerous industries these case studies demonstrate a variety of scenarios, problems and solutions. Topics covered include: - strategy - management; training - linear programming - bid pricing - measurement - modelling - e-business - software development - distribution systems - marketing and ethics
  • ISBN10 0826459714
  • ISBN13 9780826459718
  • Publish Date 3 July 2003
  • Publish Status Out of Print
  • Out of Print 16 January 2004
  • Publish Country GB
  • Imprint Cengage Learning EMEA
  • Format Hardcover
  • Pages 256
  • Language English