>An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
- ISBN10 0132163640
- ISBN13 9780132163644
- Publish Date 17 May 2011
- Publish Status Out of Print
- Out of Print 2 May 2014
- Publish Country US
- Imprint Pearson
- Edition 9th edition
- Format Hardcover
- Pages 688
- Language English