 Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.
- ISBN10 0137147295
- ISBN13 9780137147298
- Publish Date 24 April 2009 (first published 25 September 1998)
- Publish Status Out of Print
- Out of Print 11 November 2013
- Publish Country US
- Imprint Pearson
- Edition 4th edition
- Format Paperback
- Pages 432
- Language English