Marketing business processes, services, and communications are important factors in the management of superior customer relationships.
The Marketing and Customer Relationship Management book bundle includes case studies and research on the technologies, strategies, and services involved in marketing and customer relationship management. This fundamental set of 16 scholarly titles covers topics on marketing, consumer management, customer relationship management, business technologies, electronic services, e-commerce, and many more. These titles represent IGI Global's distinct coverage on the importance of a cohesive connection between customer relations and marketing strategies.
- ISBN13 9781466646063
- Publish Date 30 October 2013
- Publish Status Active
- Publish Country US
- Imprint Idea Group,U.S.
- Edition 16 Volume Set
- Format Hardcover
- Pages 277
- Language English