Country-of-Origin Effects and Competitive Advantage: The Role of a Country's Image with Respect to the Positioning Process of International Firms within the Framework of Global Marketing Strategies

by Philip Sipos and Corinna Nefzger

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  • ISBN10 3656009090
  • ISBN13 9783656009092
  • Publish Date 19 September 2011
  • Publish Status Active
  • Publish Country DE
  • Imprint Grin Verlag
  • Format Paperback (US Trade)
  • Pages 64
  • Language English