Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
- ISBN13 9781403905192
- Publish Date 6 October 2003 (first published 1 January 2003)
- Publish Status Active
- Publish Country US
- Imprint Palgrave Macmillan
- Format Hardcover
- Pages 179
- Language English