Marketing Competences and Strategic Flexibility in China

by Y. Wang and R. Li-Hua

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Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
  • ISBN13 9780230013506
  • Publish Date 1 December 2006 (first published 1 January 2006)
  • Publish Status Active
  • Publish Country GB
  • Imprint Palgrave Macmillan
  • Format Hardcover
  • Pages 261
  • Language English