Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers

by Martin P Block Ph D, Don E Schultz Ph D, and Heidi Schultz

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  • ISBN10 0984875611
  • ISBN13 9780984875610
  • Publish Date 25 January 2013
  • Publish Status Active
  • Imprint Prosper Business Development Corporation
  • Format Paperback (US Trade)
  • Pages 324
  • Language English