Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing

by John R Hauser and Glen L Urban

Sloan School of Management (Creator)

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  • ISBN10 1176115642
  • ISBN13 9781176115644
  • Publish Date 24 August 2011
  • Publish Status Unknown
  • Publish Country US
  • Imprint Nabu Press
  • Format Paperback (US Trade)
  • Pages 76
  • Language English