This very practical approach to experimental research methods in psychology is unlike any other book of its kind! Brett Pelham's entertaining, accurate, broad, and impressively current book give students a feel for what it is really like to conduct research in psychology, demonstrating not just the how of research but also the why. With verve and personality, Pelham covers both experimental and nonexperimental methods, and tells the story of how research techniques really work in action. He also covers nontraditional topics, such as how to generate research ideas and how to write about statistics. In addition, the book offers hands-on activities that involve learning by doing, methodology exercises that encourage students to use their intuitions to understand research methods, and methodology problems that teach students to apply basic research principles to novel problems.
- ISBN10 0534357180
- ISBN13 9780534357184
- Publish Date 10 September 1998
- Publish Status Active
- Out of Print 12 December 2013
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Brooks/Cole
- Format Hardcover
- Pages 380
- Language English