Written by two of the world's leading experts in the field this book shows how a well thought out marketing strategy can help public and non-profit organizations survive and succeed in an age of funding cutbacks and increasingly fierce competition. The new edition has been revised and reorganized to reflect recent problems and concerns.
- ISBN10 0894261347
- ISBN13 9780894261343
- Publish Date 15 July 1998 (first published 1 October 1989)
- Publish Status Out of Print
- Out of Print 10 July 1997
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Scientific Press Inc
- Edition 2nd Revised edition
- Format Hardcover
- Pages 526
- Language English