In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations determine which products are most worthy of resource allocation design and implement a portfolio management process maximize the value of their portfolios and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.
- ISBN10 0201328143
- ISBN13 9780201328141
- Publish Date 25 March 1998
- Publish Status Out of Print
- Out of Print 16 June 2021
- Publish Country US
- Imprint Addison Wesley Publishing Company
- Format Hardcover
- Pages 230
- Language English