Developed from the authors' experience working with firms seeking to build better business intelligence, "Customer Intelligence" is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.
- ISBN10 047029616X
- ISBN13 9780470296165
- Publish Date 18 May 2009 (first published 18 November 2005)
- Publish Status Active
- Publish Country GB
- Imprint Wiley
- Format eBook
- Pages 276
- Language English