Competitive Success: How Branding Adds Value

by John A. Davis

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Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement
  • ISBN13 9781118359631
  • Publish Date 1 February 2012 (first published 22 December 2009)
  • Publish Status Cancelled
  • Publish Country US
  • Imprint John Wiley & Sons Inc