'I believe that 'emotion' is where it's at'
Tom Peters
For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it.
In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management.
Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors.
- ISBN10 0749461896
- ISBN13 9780749461898
- Publish Date 3 October 2010 (first published 1 July 2007)
- Publish Status Out of Print
- Out of Print 20 February 2023
- Publish Country GB
- Imprint Kogan Page Ltd
- Edition 2nd Revised edition
- Format Paperback (US Trade)
- Pages 288
- Language English