Appropriate for capstone undergraduate and graduate courses.The first edition of Marketing Management: An Asian Perspective was published when Asia was experiencing rapid and sustained growth. In mid-1997, Asia began to suffer financial and economic troubles which quickly turned into a crisis. A major key to Asia's recovery is the further development of customer-oriented marketing.
- ISBN10 0131982621
- ISBN13 9780131982628
- Publish Date 23 February 2007
- Publish Status Out of Print
- Out of Print 6 October 2008
- Publish Country US
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Edition 4th edition
- Format Paperback
- Pages 830
- Language English