This book helps students to develop marketing experience and skills by casting them in the role of the decision maker. Each case recreates situations confronting the Marketing Manager and, in the course of analysis and solution of problems, illustrates the integral process and techniques.
- ISBN10 0201175703
- ISBN13 9780201175707
- Publish Date 1 January 1989
- Publish Status Out of Print
- Out of Print 28 April 2000
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Pages 344
- Language English