Today's administrators need to understand why, when, where, and how to market their schools to continue to serve their communities in the rapidly-changing educational climate. This book will highlight effective and tangible marketing practices for k-12 educators. The book is envisioned to be very reader friendly and offer practical solutions to current challenges that school leaders are facing. The authors envision school leaders being able to open the book and start applying the information. The book offers ideas and solutions to marketing challenges both big and small. It will also walk administrators through the process of establishing a marketing plan specific to educational contexts, help them navigate their competitive environment, and address marketing communication issues ranging from social media to crisis planning.
- ISBN10 1475853068
- ISBN13 9781475853063
- Publish Date 15 February 2020
- Publish Status Active
- Publish Country US
- Publisher Rowman & Littlefield
- Imprint Rowman & Littlefield Publishers
- Format eBook
- Pages 120
- Language English