Marketing (McGraw-Hill/Irwin Series in Marketing)

by Roger a Kerin

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The study guide, written by Bill Carner (University of Texas- Austin), includes key concepts, chapter quizzes, and chapter summaries.
  • ISBN10 0077109236
  • ISBN13 9780077109233
  • Publish Date 1 August 2004 (first published 1 December 1988)
  • Publish Status Out of Print
  • Out of Print 29 May 2009
  • Publish Country GB
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Publishing Co.
  • Edition 7th Revised edition
  • Language English