In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars-easy money that's voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. Evangelist Marketing is written for consumer tech companies big and small-from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.
- ISBN10 1281949450
- ISBN13 9781281949455
- Publish Date 1 January 2012
- Publish Status Active
- Out of Print 14 April 2015
- Publish Country US
- Imprint Benbella Books
- Format eBook
- Pages 289
- Language English