Professional services are estimated to be worth up to USD700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the 'big four' accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.
- ISBN13 9780470668214
- Publish Date 12 May 2011 (first published 1 January 2005)
- Publish Status Active
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format eBook
- Pages 432
- Language English
- URL http://wiley.com