Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&>, Danone, Amex and Ben & Jerry's - as well as unconventional sources such as theatre and comedy.
- ISBN13 9780470512074
- Publish Date 23 May 2008 (first published 13 April 2007)
- Publish Status Active
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format eBook
- Pages 280
- Language English
- URL http://wiley.com/remtitle.cgi?isbn=0470512075