Written by an expert who has taught and worked in Japan, it shows how to satisfy Japan's demanding and sophisticated consumers by explaining what they expect from foreign suppliers, how they evaluate goods and services, how to train and develop managers and staff to deal with them and how to set strategies for entry into the Japanese market.
- ISBN10 0471550736
- ISBN13 9780471550730
- Publish Date 24 September 1991
- Publish Status Out of Stock
- Out of Print 17 December 2011
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 224
- Language English