Based on real-life marketing experience, this book offers a step-by-step approach to selling better and promoting harder, and is aimed at even those who have had no formal business training. Each chapter deals with a specific aspect of the marketing process, and suggests techniques that can be applied immediately. Some of the ideas are for saving money, whilst others advise readers on sharpening their focus on those people who are most likely to become their customers in the future.
- ISBN10 093689427X
- ISBN13 9780936894270
- Publish Date 1 August 1992
- Publish Status Out of Print
- Out of Print 8 February 2012
- Publish Country US
- Publisher Kaplan AEC Education
- Imprint Upstart Publishing Co
- Format Paperback
- Pages 167
- Language English