This book is not just a "how to" book, it also explains the importance of a well-formulated marketing plan and encourages reader participation by including activities.
- ISBN10 0471384127
- ISBN13 9780471384120
- Publish Date 10 November 2000 (first published 1 August 1994)
- Publish Status Out of Stock
- Out of Print 18 January 2011
- Publish Country US
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley and Sons (WIE)
- Edition 3rd Revised edition
- Format Paperback
- Pages 416
- Language English