The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital.
Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
- ISBN13 9781788600057
- Publish Date 25 January 2018
- Publish Status Active
- Publish Country GB
- Imprint Practical Inspiration Publishing
- Format Paperback
- Pages 212
- Language English
- URL https://practicalinspiration.com/book/brand-therapy